
The Structured Authority Blazer
The symbol of winning.
- Authority
The Edit
Fifteen designs, three tiers. Every garment must photograph well, create silhouette authority, mix easily and work across a thirty-year age range — because the point is a recognisable winning uniform, not variety.
Not yet named
Your archetype decides which of the fifteen designs are cut for you, and which tier to begin with.
Take the quizThe three tiers
Launched first. These drive visibility, identity and the strongest sales.
Production order for tier one
Month 1
Month 2

The symbol of winning.

Flattering across sizes — highest conversion.

One-piece authority, effortless to post.

Creates engagement spikes.

Drives frequent posting.
Size strategy
Every design is cut from a single SCI block in UK 8–20, continuous — no gaps, no vanity sizing. The silhouettes are deliberately generous; the shape is the design, not a cover for it. What changes between tiers is how the garment is meant to hold you, so the rule is simple: read the garment, not the number.
Structured tailoring is cut true to size with a settled shoulder. If you normally wear a 12 in tailoring, order the 12.
Structure relaxes with wear; it never tightens. In knits and soft pieces, size up — they are cut with positive ease.
The wide-leg trouser and skirt sit high on the natural waist. Measure there and trust it — the leg does the flattering.
Every piece is cut in small runs. Where a piece is made for you, a fitting is part of the process — send bust, waist and hip with your enquiry.
The hero authority pieces are the most structured garments in the capsule. They are cut to hold a silhouette from across the room, so they fit closest — the rest of the capsule is built to move over and around them. Order the size you wear in tailored clothing and the tier will behave.
The supporting pieces are the layers every archetype returns to, and they are cut with deliberate ease. They are designed to sit over or beside Tier One, so a fitted silhouette here is a choice, not a default. Size down only when you want the piece to hold the body.
The prestige pieces are the outer statements, and their sizing is about what sits underneath. The coat and jumpsuit are the two garments most often mis-ordered — both because buyers forget the layer beneath. Measure with your Tier One pieces on.
Sizes run UK 8–20 across all fifteen designs, and each style is cut from the same block every season — a 12 bought this year is a 12 next year. Your recommended tier is marked above; the garment guidance within it applies whichever size you order.
Production order
Month 1
Month 2
Month 3
Production sizing
This is where confidence purchases, silhouette solutions and authority dressing convert best. Suggested first run per style, thirty units. For how to choose your own size, see the size strategy guide above.
| Size | Demand | Units |
|---|---|---|
| 8 | Medium | 3 |
| 10 | High | 5 |
| 12 | Very high | 7 |
| 14 | Very high | 7 |
| 16 | High | 5 |
| 18 | Medium-high | 3 |
| 20 | Emerging | — |
The men's capsule
Bought by her, worn by him. A short companion capsule so the woman being recognised is not the only one dressed for the moment.

Cut to sit beside the Authority Blazer, never above it.

Ink, stone, deep olive. Photographs quietly.

The male counterpart to the confidence trouser.

Matte silk-feel, no shine, for her evening dress nights.

Long line, single colour, made to stand next to the Statement Coat.
Launch with three
Three designs open the category. Three price entry points, one hero visual, one bundle anchor, one impulse buy — enough to feel credible without carrying risk.

Hero piece
The men's authority signal and the styling centrepiece — the photograph driver of the whole capsule.

Foundation piece
Without it the overshirt has no wardrobe partner and the bundle disappears.

Entry item
The low-risk buy: where he joins the movement and returns to repeat.
Category structure