The Edit

Not a fashion range. A competition wardrobe system.

Fifteen designs, three tiers. Every garment must photograph well, create silhouette authority, mix easily and work across a thirty-year age range — because the point is a recognisable winning uniform, not variety.

Not yet named

Take the quiz and this wardrobe rearranges itself around you.

Your archetype decides which of the fifteen designs are cut for you, and which tier to begin with.

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The three tiers

Hero authority pieces

Launched first. These drive visibility, identity and the strongest sales.

Production order for tier one

Month 1

  • The Structured Authority Blazer
  • The Wide-Leg Confidence Trouser
  • The Statement Midi Dress
  • Smart Casual Co-Ord Set

Month 2

  • Evening Confidence Dress

Size strategy

One block, read the garment

Every design is cut from a single SCI block in UK 8–20, continuous — no gaps, no vanity sizing. The silhouettes are deliberately generous; the shape is the design, not a cover for it. What changes between tiers is how the garment is meant to hold you, so the rule is simple: read the garment, not the number.

Take your usual UK size

Structured tailoring is cut true to size with a settled shoulder. If you normally wear a 12 in tailoring, order the 12.

Between sizes, size down in tailoring

Structure relaxes with wear; it never tightens. In knits and soft pieces, size up — they are cut with positive ease.

Measure the waist, not the hips

The wide-leg trouser and skirt sit high on the natural waist. Measure there and trust it — the leg does the flattering.

Note your measurements when you enquire

Every piece is cut in small runs. Where a piece is made for you, a fitting is part of the process — send bust, waist and hip with your enquiry.

Tier Onehero authority pieces

The hero authority pieces are the most structured garments in the capsule. They are cut to hold a silhouette from across the room, so they fit closest — the rest of the capsule is built to move over and around them. Order the size you wear in tailored clothing and the tier will behave.

Structured Authority Blazer
True to size. The shoulder is grown and the waist suppressed — do not size up for a jumper to fit underneath.
Wide-Leg Confidence Trouser
Sized on the natural waist. If you are between sizes, take the smaller: the waistband carries the leg.
Statement Midi Dress
Follow the bust. The midi falls straight from the ribcage, so the hip number is irrelevant.
Evening Confidence Dress
True to size, cut close through the torso. Order for the bust and waist, not the hip.
Smart Casual Co-Ord Set
Take both pieces in your usual size — the set is drafted as one silhouette, not two garments.

Tier Twosupporting repeat-purchase pieces

The supporting pieces are the layers every archetype returns to, and they are cut with deliberate ease. They are designed to sit over or beside Tier One, so a fitted silhouette here is a choice, not a default. Size down only when you want the piece to hold the body.

Silk-Feel Blouse
Cut generous through the body by design. Size down for a tucked, closer line; true to size worn loose.
Structured Knit Top
Positive ease. If you want the fitted silhouette the photographs show, take one size down.
Soft Tailored Skirt
Sized on the natural waist like the trouser. The bias-cut panel forgives the hip entirely.
Lightweight Authority Jacket
A half-size softer than the Tier One blazer — it is drafted to layer. Take your usual size.
Relaxed Day Dress
The most forgiving cut in the capsule. Order your usual size and let the shape do the work.

Tier Threeprestige and halo pieces

The prestige pieces are the outer statements, and their sizing is about what sits underneath. The coat and jumpsuit are the two garments most often mis-ordered — both because buyers forget the layer beneath. Measure with your Tier One pieces on.

Statement Coat
Cut to layer over the Authority Blazer. Order your usual size even when wearing tailoring underneath — the sweep is drafted in.
Limited Capsule Dress
Cut close and made in small runs. Order for the bust; the bodice carries the dress.
Prestige Tailored Waistcoat
Sized on the bust and waist, like a man's waistcoat is on the chest. Between sizes, take the larger — it closes firm.
Event Power Jumpsuit
Sized by the torso first, the waist second. If your torso measurement sits between sizes, size up — the leg can be taken in, the body cannot be let out.
Elevated Tailored Shorts
Same block as the confidence trouser, so take the same size you would in Tier One.

Sizes run UK 8–20 across all fifteen designs, and each style is cut from the same block every season — a 12 bought this year is a 12 next year. Your recommended tier is marked above; the garment guidance within it applies whichever size you order.

Production order

Launch follows content value

Month 1

  • Structured blazer
  • Wide-leg trouser
  • Statement midi dress
  • Smart casual co-ord
  • Silk blouse

Month 2

  • Evening dress
  • Knit top
  • Relaxed day dress
  • Tailored skirt
  • Tailored shorts

Month 3

  • Statement coat
  • Event power jumpsuit
  • Prestige waistcoat
  • Limited capsule dress

Production sizing

Sizes 12–16 carry the campaign

This is where confidence purchases, silhouette solutions and authority dressing convert best. Suggested first run per style, thirty units. For how to choose your own size, see the size strategy guide above.

SizeDemandUnits
8Medium3
10High5
12Very high7
14Very high7
16High5
18Medium-high3
20Emerging

The men's capsule

She buys it. He wears it.

Bought by her, worn by him. A short companion capsule so the woman being recognised is not the only one dressed for the moment.

The Partner Blazer
01

The Partner Blazer

Cut to sit beside the Authority Blazer, never above it.

Fine-Gauge Crew Knit
02

Fine-Gauge Crew Knit

Ink, stone, deep olive. Photographs quietly.

Tailored Trouser
03

Tailored Trouser

The male counterpart to the confidence trouser.

Evening Shirt
04

Evening Shirt

Matte silk-feel, no shine, for her evening dress nights.

Overcoat
05

Overcoat

Long line, single colour, made to stand next to the Statement Coat.

Launch with three

The men's designs that open the category.

Three designs open the category. Three price entry points, one hero visual, one bundle anchor, one impulse buy — enough to feel credible without carrying risk.

Modern Polished Overshirt

Hero piece

Modern Polished Overshirt

The men's authority signal and the styling centrepiece — the photograph driver of the whole capsule.

Smart Tapered Trouser

Foundation piece

Smart Tapered Trouser

Without it the overshirt has no wardrobe partner and the bundle disappears.

Elevated Polo / Knit

Entry item

Elevated Polo / Knit

The low-risk buy: where he joins the movement and returns to repeat.

Category structure

  • Overshirts & Jackets
  • ·Smart Trousers
  • ·Polos & Knits

The wardrobe only works once you have been named.

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